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360° Discovery
User Research
You’ve invested heavily in building your platform and driving traffic—but something isn’t working. Players are visiting, but not converting. They abandon registrations, bonuses go unnoticed, and key journeys feel longer than they should. And worst of all—you don’t know why.
360° Discovery is a data-powered deep dive into your platform’s behavior, usability, and conversion leaks.
Introduction
Our 360° Discovery gives you complete visibility into what’s really happening on your platform. We combine qualitative and quantitative insights using industry-leading tools such as HotJar, Heap, and expert UX analysis to identify and prioritize the exact issues affecting engagement, retention, and revenue.
Methodology
Based on our initial conversation and a clear understanding of your goals, we’ll select the most relevant combination of research and analysis methods to provide targeted, actionable insights. The discovery is never one-size-fits-all—we tailor it to your product, traffic, and challenges. Depending on your needs, we may include:
Heatmaps
Visualize where users click, scroll, and drop off on key pages such as Casino, Registration, Bonus, and Deposit.
Funnels & Drop-Off Analysis
Map the exact journey users take and identify at which step they abandon, helping to diagnose conversion problems.
Session Recordings
Review real user behavior in context to uncover invisible friction and confusion points, with expert annotations.
Competitor Analysis
A breakdown of how your platform stacks up against key competitors in terms of structure, usability, features, and engagement strategies.
User Surveys
Collect direct feedback from real users to uncover motivations, frustrations, and blind spots that data alone can’t explain.
A/B Testing
If you have the volume, we’ll help you define A/B test hypotheses based on findings and assist in designing test-ready UX variations.
Issue Identification
A clearly organized list of problems, sorted by impact and effort—so you know where to act first.
Actionable Recommendations
Backed by UX best practices and player behavior, often supported with design examples or quick wins.
Process Overview
1
Kickoff CallWe align on your business goals, key pages, KPIs and budget.
2
OfferBased on our conversation, we’ll send you an offer that includes a suggested discovery scope, selected research methods, estimated timeline, and price.
3
Setup & TrackingWe assist you to implement HotJar/Heap (or use your existing setup). After the technical implementation is ready we take the rule and do all the additional setup.
4
Research & AnalysisWe collect and analyze qualitative and quantitative data using the selected tools (e.g. heatmaps, recordings, surveys), focusing on the modules most relevant to your KPIs—Casino, Sport, Registration, Deposit, etc.
5
DeliveryWe walk your team through a comprehensive report with prioritized findings, actionable recommendations, and visual examples.
FAQ
What kind of companies is this service for?
How long does the 360° Discovery take?
Do you need access to our analytics tools?
What if we don’t have analytics tools in place?
Is it safe to share our analytic data with you?
Can we start with just one section of the platform (e.g. casino)?
Will our data be shared with other clients?
Go Back
Home
Services
Blog
About us
Contacts
360° Discovery
User Research
You’ve invested heavily in building your platform and driving traffic—but something isn’t working. Players are visiting, but not converting. They abandon registrations, bonuses go unnoticed, and key journeys feel longer than they should. And worst of all—you don’t know why.
360° Discovery is a data-powered deep dive into your platform’s behavior, usability, and conversion leaks.
Introduction
Our 360° Discovery gives you complete visibility into what’s really happening on your platform. We combine qualitative and quantitative insights using industry-leading tools such as HotJar, Heap, and expert UX analysis to identify and prioritize the exact issues affecting engagement, retention, and revenue.
Methodology
Based on our initial conversation and a clear understanding of your goals, we’ll select the most relevant combination of research and analysis methods to provide targeted, actionable insights. The discovery is never one-size-fits-all—we tailor it to your product, traffic, and challenges. Depending on your needs, we may include:
Heatmaps
Visualize where users click, scroll, and drop off on key pages such as Casino, Registration, Bonus, and Deposit.
Funnels & Drop-Off Analysis
Map the exact journey users take and identify at which step they abandon, helping to diagnose conversion problems.
Session Recordings
Review real user behavior in context to uncover invisible friction and confusion points, with expert annotations.
Competitor Analysis
A breakdown of how your platform stacks up against key competitors in terms of structure, usability, features, and engagement strategies.
User Surveys
Collect direct feedback from real users to uncover motivations, frustrations, and blind spots that data alone can’t explain.
A/B Testing
If you have the volume, we’ll help you define A/B test hypotheses based on findings and assist in designing test-ready UX variations.
Issue Identification
A clearly organized list of problems, sorted by impact and effort—so you know where to act first.
Actionable Recommendations
Backed by UX best practices and player behavior, often supported with design examples or quick wins.
Process Overview
1
Kickoff CallWe align on your business goals, key pages, KPIs and budget.
2
OfferBased on our conversation, we’ll send you an offer that includes a suggested discovery scope, selected research methods, estimated timeline, and price.
3
Setup & TrackingWe assist you to implement HotJar/Heap (or use your existing setup). After the technical implementation is ready we take the rule and do all the additional setup.
4
Research & AnalysisWe collect and analyze qualitative and quantitative data using the selected tools (e.g. heatmaps, recordings, surveys), focusing on the modules most relevant to your KPIs—Casino, Sport, Registration, Deposit, etc.
5
DeliveryWe walk your team through a comprehensive report with prioritized findings, actionable recommendations, and visual examples.
FAQ
What kind of companies is this service for?
How long does the 360° Discovery take?
Do you need access to our analytics tools?
What if we don’t have analytics tools in place?
Is it safe to share our analytic data with you?
Can we start with just one section of the platform (e.g. casino)?
Will our data be shared with other clients?
Go Back
Home
Services
Blog
About us
Contacts
360° Discovery
User Research
You’ve invested heavily in building your platform and driving traffic—but something isn’t working. Players are visiting, but not converting. They abandon registrations, bonuses go unnoticed, and key journeys feel longer than they should. And worst of all—you don’t know why.
360° Discovery is a data-powered deep dive into your platform’s behavior, usability, and conversion leaks.
Introduction
Our 360° Discovery gives you complete visibility into what’s really happening on your platform. We combine qualitative and quantitative insights using industry-leading tools such as HotJar, Heap, and expert UX analysis to identify and prioritize the exact issues affecting engagement, retention, and revenue.
Methodology
Based on our initial conversation and a clear understanding of your goals, we’ll select the most relevant combination of research and analysis methods to provide targeted, actionable insights. The discovery is never one-size-fits-all—we tailor it to your product, traffic, and challenges. Depending on your needs, we may include:
Heatmaps
Visualize where users click, scroll, and drop off on key pages such as Casino, Registration, Bonus, and Deposit.
Funnels & Drop-Off Analysis
Map the exact journey users take and identify at which step they abandon, helping to diagnose conversion problems.
Session Recordings
Review real user behavior in context to uncover invisible friction and confusion points, with expert annotations.
Competitor Analysis
A breakdown of how your platform stacks up against key competitors in terms of structure, usability, features, and engagement strategies.
User Surveys
Collect direct feedback from real users to uncover motivations, frustrations, and blind spots that data alone can’t explain.
A/B Testing
If you have the volume, we’ll help you define A/B test hypotheses based on findings and assist in designing test-ready UX variations.
Issue Identification
A clearly organized list of problems, sorted by impact and effort—so you know where to act first.
Actionable Recommendations
Backed by UX best practices and player behavior, often supported with design examples or quick wins.
Process Overview
1
Kickoff CallWe align on your business goals, key pages, KPIs and budget.
2
OfferBased on our conversation, we’ll send you an offer that includes a suggested discovery scope, selected research methods, estimated timeline, and price.
3
Setup & TrackingWe assist you to implement HotJar/Heap (or use your existing setup). After the technical implementation is ready we take the rule and do all the additional setup.
4
Research & AnalysisWe collect and analyze qualitative and quantitative data using the selected tools (e.g. heatmaps, recordings, surveys), focusing on the modules most relevant to your KPIs—Casino, Sport, Registration, Deposit, etc.
5
DeliveryWe walk your team through a comprehensive report with prioritized findings, actionable recommendations, and visual examples.
FAQ
What kind of companies is this service for?
How long does the 360° Discovery take?
Do you need access to our analytics tools?
What if we don’t have analytics tools in place?
Is it safe to share our analytic data with you?
Can we start with just one section of the platform (e.g. casino)?
Will our data be shared with other clients?