June 9, 2025
Official Partnership with HotJar
Presiyan Konyarski, Founder of LogicPlay
The Partnership
LogicPlay is pleased to announce that we are now an official Hotjar Partner — joining a global network of trusted professionals using Hotjar to improve digital experiences through behavioral insights.
This partnership further strengthens our position as a UX and CRO consultancy for the iGaming industry. With Hotjar, we gain direct access to user behavior data that helps us identify friction, improve usability, and support data-driven decisions across casino and sportsbook platforms.
What this means for our clients
As an official Hotjar Partner, LogicPlay now brings even more to the table for iGaming operators looking to improve user experience and conversion.
Our team has completed Hotjar’s official partner training program, giving us advanced knowledge on how to use the platform effectively across registration, deposit, and gameplay flows. As part of the partnership, we also offer:
- Extended Hotjar trial periods to test the platform before committing
- Exclusive offers, when available
- Priority access to Hotjar support, ensuring smooth setup and faster resolution of technical issues
Partnership means access to advanced training programs and exclusive offers — allowing us to deliver even more value to our clients.
How can we help your success with HotJar
As part of our 360° Discovery CRO services, we use Hotjar to support a full discovery and optimization process:
Heatmaps
Visualize where users click, scroll, and drop off on key pages such as Casino, Registration, Bonus, and Deposit.
Funnels & Drop-Off Analysis
Map the exact journey users take and identify at which step they abandon, helping to diagnose conversion problems.
Session Recordings
Review real user behavior in context to uncover invisible friction and confusion points, with expert annotations.
User Surveys
Collect direct feedback from real users to uncover motivations, frustrations, and blind spots that data alone can’t explain.
Interviews
Gain direct insights from players through interviews to understand their needs, habits, and decision-making triggers.
Trends Spot
Uncover behavior trends to prioritize UX changes that drive engagement and retention.
TL;DR
LogicPlay is now officially recognized as a Hotjar Partner. This means:
- Our team is fully trained through Hotjar’s partner program
- We offer extended trial periods and exclusive pricing for clients
- We have access to priority support for faster implementation and troubleshooting
These benefits allow us to deliver more accurate insights, reduce setup time, and help clients make informed UX and CRO decisions based on real user behavior.
