iGaming Product Design

Experience Design

We don’t design isolated screens — we design the full experience, from player behavior and journeys to polished, scalable interfaces.

Plan Your Product

Strategy Meets Craft

You know what’s not working. We’re here to fix it — beautifully.

Whether you have completed a discovery or need to refresh an existing product, we turn business goals into interfaces that players can understand, trust and enjoy using.

Every decision considers your KPIs, your users and your technical setup, so the result is not only attractive but realistic to build and maintain.

Built for Scale

User Flows for Core Journeys

We map the paths players take through registration, bonuses, deposits, casino and sportsbook.

Journey Mapping Across User Types

First-time visitors, returning players and loyal VIPs get experiences designed around their actual needs.

Responsive Designs

Mobile-first interfaces that remain clear and effective across every viewport.

Scalable Layouts

Reusable foundations make future features faster to design and easier to maintain.

Brand-Adapted UI

Typography, color, motion and interface language are shaped around your brand.

Developer-Ready Figma

Receive organized Figma files, reusable components and the documentation agreed for your project. Development is not included.

Process Overview

Kickoff Call

We get to know your needs, current setup and goals.

Agreed Deliverables

We define the user flows, responsive screens, components, documentation and handoff support included in your project.

Experience Mapping

User flows, journeys and supporting documentation are created.

Design Execution

Responsive, brand-adapted UI is delivered in organized Figma files.

Design Handoff

Your developers receive the agreed Figma designs and documentation, with handoff support within scope. Coding is not included.

3 Launched Brands

We’ve launched three brands with LogicPlay. When we’re ready for the next one, we know who to call.

Desislava HadzhinikolovaCEO

FAQ

What kind of companies is this service for?

Casino, sportsbook and affiliate teams launching a product, redesigning an outdated experience or adding a high-value feature.

Do I need the 360° Discovery first?

No. Discovery is useful when the problem is unclear, but we can begin from existing research, requirements or a focused design brief.

Can you collaborate with our developers?

Yes. We structure files for implementation, answer questions during handoff and review builds when included in the scope.

What happens after delivery?

Your team receives organized source files, reusable components and the agreed documentation, with optional ongoing design support.

Casino UX design

We connect lobby navigation, game discovery, promotions and account journeys into a coherent experience. The scope can cover search and filtering, understandable bonus conditions, registration, verification and payment states. Responsive screens and reusable components reflect your platform constraints. Explore the Sesame digital evolution case study for our published design approach.

Sportsbook UX design

Event and market navigation, live versus upcoming states and bet-slip flows need to stay understandable on smaller screens. We account for changed odds, unavailable markets, confirmation and recovery—not only the happy path. UX design works within your existing trading and platform systems; it does not replace them.

iGaming design systems and team handoff

We build reusable foundations around the patterns your product actually needs: components, interaction states, responsive rules and usage guidance. Loading, empty, error and keyboard-focus states are considered where relevant. We can extend an existing library or support an in-house team. Documentation depth, implementation ownership and ongoing maintenance are agreed in the engagement scope.