A Partnership That Goes Beyond a Project
Big news from the LogicPlay camp: we’ve just kicked off an exclusive UX partnership with Sesame Online, one of the most established and ambitious iGaming operators in Bulgaria. It’s a long-term collaboration built on trust, shared goals, and a serious commitment to creating better player experiences.
What We’ll Be Working On
Our goal? To make every moment feel smooth, exciting, and worth coming back for. From research and behavior mapping to smart design tweaks and conversion moves, we’re bringing the full LogicPlay playbook into the game.
“In fewer than One Thousand and One Nights — and with far fewer than 40 men — we’ll open the Sesame for its players, unlocking a new level of personalisation, gamification, and player experience.”
LogicPlay
Exclusivity
And yes — this partnership is exclusive. That means Sesame is the only Bulgarian operator we’re working with during this time. They get our full attention, faster delivery, and complete strategic focus.
What’s Next
We’re excited to get started, uncover new opportunities, and build something that truly moves the needle. With shared focus and a joint mindset for growth, we’re confident this partnership will set a new standard for UX in iGaming.